Social media is probably one of the quickest ways to get in touch with your target audience.
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Social Media for business is no longer an optional accessory. In all actuality, it may be as important and sometimes more important than your website itself. Social media is now an essential way to reach your customers, gain valuable insights, and grow your brand.
Social Media applications are now the highest used web and mobile applications across the planet. Want to reach the highest number of people right where they are? People are spend greater and greater amounts of time on their smartphone than ever before. Statistics show that global internet usage is up to an average of 135 minutes per day by each internet user …just on social media applications alone… and this time is increasing every year. People now communicate with other people and share multiple forms of media like messages, photos, recordings and increasingly videos worldwide all at their fingertips through the use of social media.
Not using Social media channels is no longer a viable option if your want your business to grow and in the palm of your hand you have the power to increase your brand awareness, reach global markets, and increase your customer base, thereby, achieving exponential potential for your business growth.
potentials
Are you tapping the business potential that social media channels have?
Social media is probably one of the quickest ways to get in touch with your target audience.
Social media channels are not purely for connecting with other people, getting to know them or statically promoting your business. These media channels can also prove to be extremely useful and helpful for businesses as they help in actively promoting and advertising their products and services. Currently, market insight shows that no other medium or channel is as helpful and consistent like social media applications can be. Marketing through these social media channels affords you the ability to take your business to greater heights and increase brand awareness by more than 50%. Social Media Marketing combined with Search Engine Optimization can lead to a significant increase in engagement, sales, and profit.
Have you been wondering what Social Media Marketing can do for your business? Right now is the time that everyone is trying to make the most of the social media channels. Call Grassfire Digital Marketing to discuss what we can do for your businesses social media presence.
Benefits
Benefits of Social Media for Brand Building
Increase brand awareness
Have you considered that nearly half of the world’s population is now using social media platforms! This is HUGE. What other platform gives you a natural place to reach new and highly targeted potential customers?
If you think that people only connect with brands they already know on social media then you are highly mistaken? Today, over 60 percent of Instagram users say they discover new products on the platform. When Absolut Vodka ran an Instagram campaign to promote its limited edition Spark bottle, the company achieved a five-point lift in brand awareness.
Humanize your brand
A UK study found that over half of customers do not trust a brand until they see “real-world proof” that a brand has integrity and is keeping its promises. So showing the human side of your brand is an important step in retaining existing customers and gaining potential new customers.
Things that customers want to know are: How are you embracing your brand values? Do you even have brand values? How are you looking out for the best interests of your customers and employees? Does your product really work? The ability to create a real human connection is one of the key benefits of social media for business. Some ways to do this are by introducing your followers to the people who make up your company and showcasing how existing customers are using and benefiting from your products. Create these meaningful relationship moments can go a long way with making customers into lifetime customers.
Additionally, a social media advocacy program can be a great way to humanize your brand. Social media advocacy relies on third-party promoters, known as brand advocates, to boost your organization through their own social media channels. These are no only influencers, but bloggers and actual users of your products helping you promote you brand.
Stay on the Top of their mind
Social media affords you to the opportunity to “touch” your fans and followers every time they log in, a constant connection. Keep your social posts informative, entertaining and adding value, and your followers will be glad to see your new content in their feeds. These are all “touches” that keep you at the top of mind so you’re their first thought when they’re ready to make a purchase.
Did you know that social media users log into their accounts at least once per day, according to Pew Research Center, and many people are checking social multiple times per day. Those are all potential customer touches.
